To launch LEGO Nexo Knights, MediaMonks produced an in-store game, VR installation and online quest platform. The VR installation allows kids to meet the heroes of the IP in person. Using Google Cardboard, kids can look around the Nexo Knights training ground for an interactive introduction to the knights and their signature moves. The in-store game uses motion-tracking to let kids play with the knights in a virtual training simulation using a real wand and Nexo Shield. But to become a real Nexo Knight, kids have to join our online Nexo Knights Academy to complete a series of IP-related quests.